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Understand Google
Adsense Rules and Avoid Having Your Adsense Affiliate Account Terminated
Google, being the undisputable leader in search engines, is placing a high
importance on the quality and relevancy of its affiliates websites. Most
especially now that the company is listed on the stock market and public
property. In order to keep the shareholders and users of its engines happy,
the quality of the returned results are given extreme importance.
For this same reason, doing the wrong things in the Adsense and other forms
of advertisements, whether intentionally or unintentionally, will result in
a severe penalty, may get you banned and even have your account terminated.
So for those who are thinking of getting a career in Adsense, you must do
more than just think of strategies you will be using to generate more
earnings. You must understand the rules that apply to Adsense affiliates.
Here is a simple
guide that will help you keep your site 'legal':
Hidden texts. Filling your advertisement page with texts to small to
read, has the same color as the background and using css for the sole
purpose of loading them with rich keywords content and copy will earn you a
penalty award that is given to those who are hiding links.
Page cloaking. There is a common practice of using browser or bot
sniffers to serve the bots of a different page other than the page your
visitors will see. Loading a page with a bot that a human user will never
see is a definite no-no. This is tricking them to click on something that
you want but they may not want to go to.
Multiple submissions. Submitting multiple copies of your domain and
pages is another thing to stay away from. For example, trying to submit a
URL of an Adsense as two separate URL’s is the same as inviting trouble and
even termination. Likewise, this is a reason to avoid auto submitters for
those who are receiving submissions. Better check first if your domain is
submitted already an a certain search engine before you try to submit to it
again. If you see it there, then move on. No point contemplating whether to
try and submit there again.
Link farms. Be wary of who and what are you linking your Adsense to.
The search engines know that you cannot control your links in. But you can
certainly control what you link to. Link farming has always been a rotten
apple in the eyes of search engines, especially Google. That is reason
enough to try and avoid them. Having a link higher than 100 on a single page
will classify you as a link farm so try and not to make them higher than
that.
Page rank for sale. If you have been online for quite some time, you
will notice that there are some sites selling their PR links or trading them
with other sites. If you are doing this, expect a ban anytime in the future.
It is okay to sell ads or gain the link. But doing it on direct
advertisement of your page rank is a way to get on search engines bad side.
Doorways. This is similar to cloaking pages. The common practice of a
page loaded with choice keyword ads aimed at redirecting visitors to another
“user-friendly” page is a big issue among search engines. There are many seo
firms offering this kind of services. Now that you know what they actually
are, try to avoid them at all costs.
Multiple domains Having the same content. In case you are not aware
of it, search engines look at domains IP’s, registry dates and many others.
Having multiple domains having the same exact content is not something you
can hide from them. The same goes with content multiplied many times on
separate pages, sub domains and forwarding multiple domains to the same
content.
Many of the above techniques apply to most search engines and is not
entirely for Google only. By having a mind set that you are building your
Adsense together with your pages for the human users and not for bots, you
can be assured of the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your
Adsense and site account terminated altogether.
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