email marketing advice
The saying “Quality, not Quantity” is applicable even to the world of
email marketing. So many organizations are purchasing large databases of
email addresses, with hopes to achieve high open rates and sales. The truth
is that you are more likely to achieve your campaign goals if you send an
email out to 100 targeted individuals than you would to 10,000 randomly
purchased email addresses.
There is a common misconception when it comes to the quantity of emails
in your email list. A lot of business owners think that the key to running
successful email campaigns is to send their emails out to thousands and
thousands of email addresses and this is commonly achieved through the
purchase of large databases. This way of thinking about email marketing is
wrong and will only result in discouragement and campaign failure.
When you purchase email lists from companies, you can never be too sure
how they acquired these email addresses in the first place. Often, large
databases of email addresses have been collected in ways that are misleading
to the users providing their email addresses. This means that the
individuals to whom you are sending your email are not sincerely interested
in what you have to say. You also risk being labeled a “spammer”, because
spam is essentially what you’d be sending- unwanted email.
Though this is a very straight forward concept, this is still one of the
most challenging aspects of email marketing campaigns. We realize that
building your own email list from scratch can be an intimidating task, but
if you start doing it regularly you will be shocked with the number of
targeted email addresses you will collect in a short period of time.
Start sending emails to people who are actually interested in what your
organization has to say. Concentrate your marketing efforts on targeted
email lists and you will notice a huge increase in your open rates and
sales. Email marketing definitely works- you just have to do it the right
way.
Michelle Lehoux
Article Source:
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