email marketing advice
Lesson #1: Autoresponders 101
By
Max Weber
What the heck is an autoresponder?
An autoresponder is much like a fax-on-demand system, where you call a
number — or, in this case, email a specific email address, fill out a form
on a website or do something, like buying something online — and get an
instant reply.
Internet marketing and online business people agree that email
autoresponders are the greatest marketing tool ever invented. Why? Because
it gives people instant access to information!
Think about it.
People are more likely to send an email to autoresponder than to a real,
say, sales department. The reason? People want information NOW! They don't
want to wait nor ask for it.
But the reason why marketers love "smart" autoresponders specifically is
because, when prospects request information, their inquiry gives you
permission to follow up with them!
"Smart" or "intelligent" autoresponders go further than just a one-time
reply, because they allow you to correspond with personalized follow-up
messages after the initial reply...
The beauty is that they can all be pre-written, pre-set and
pre-programmed... Only once! You decide how many emails, write the messages
and set the intervals between them...
And that's it! In other words, smart autoresponders are like automated
salespeople working for you, in the background, around the clock, so you
don't have to! But there's more...
If you don't have a professional, personalized, systematic and timely
follow-up approach that hits your prospects with your message at least four
to eight times, you're losing money!
The bottom-line is this: following up can increase your sales
significantly. In fact, sending multiple follow-up messages can increase
sales by 80% and as much as 400% or even more!
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