Business Opportunities Advice
Are You Taking Full Advantage of the Web?
By Sue And Chuck DeFiore
Is your site visible, interactive? How's the infrastructure? Are your
mailings personalized? What about tracking and consistency? In order to get
the most out of your website all of
these items are important.
By following these tips, you can build a sense of community for your web
site. This in turn can build a loyal following for both your site and your
To make your site visible; be sure you prominently feature
your URL (i.e., your Internet address) on your business cards,
correspondence as well as any advertising you do - newspaper,
magazine, broadcast and direct mail.
To be interactive your site must invite visitors to subscribe to e-mail "hot
lists" that specialize in the categories that are of interest to them along
with specially-priced merchandise they're interested in.
You want to be sure your site has a good infrastructure. If it does, it will
allow you to quickly and easily send carefully-targeted e-mail bulletins to
customers interested in specific
categories of merchandise, so you can quickly and easily inform them of new
products and specially-priced merchandise. And this is one of the main
reasons you have a site, isn't it!
Personalization is key today. With all the products out there which allow
you to do this, there is no reason your mailings shouldn't make the
recipient feel "special".
The interactivity of your site isn't doing you any good if you are not
sending targeted emails. So be sure to broadcast targeted e-mails to your
core market at least twice a month.
All of the above mentioned tips allow you to grow and expand. However, be
sure that you have a tracking system in place. This will allow you to track
the results of your advertising, so you
can see which media generates the most subscriptions to your hot-lists and
which lists produce the most profits. This will help you to streamline your
site and get rid of products and parts of your site that are not getting the
Copyright 2004 DeFiore Enterprises
Interested in having your own successful, home based creative real estate
investing business? Chuck and Sue have been helping folks start successful
home based businesses for over 19 years, and we can help you too! To see
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