Affiliate marketing is the practice of promoting your website through
affiliates. These affiliates could be owners of other websites or simply
internet owners who are desirous to make some money through the promotion of
your products and services.
Basically we have two kinds of affiliate marketing strategies. There is the
one-tier program in which the affiliate is barred from recruiting sub affiliates
and only makes commission from his personal and direct sales effort. In the two
tier program, or multi tier programs, the affiliate can recruit sub affiliates
and can make commission from the commission from the sales his sub affiliates
The program works in a simple manner - an interested affiliate signs up via a
web form and then obtains banners or text links to promote your site. If a buyer
clicks a link and follows through to buy a product or patronize a service, the
referrer is noticed and then compensated accordingly.
Website owners have all to gain if they get involved in affiliate marketing.
First, they can build a formidable and highly motivated sales force without
spending any money. Second, they are assured that any payment made to the
affiliate is derived from a sale he has made from his promotional effort and not
that of the website owner.
There are two ways to set up an affiliate - you can join an affiliate program
such as Commisison Junction or LinkShare or get your own proprietary affiliate
software. If you intend to set up an affiliate program, you will need to work
out the programs terms and conditions, affiliate commission and provide banners
or text links that affiliates will display on their sites to refer visitors to
Some affiliate networks worth looking into include:
If you intend to set up your own affiliate program, you may have to ensure that
your affiliates are highly motivated. Research has shown that affiliates have
one thing to fear when it comes to such issues - affiliate link hijacking.
Affiliate link hijacking is the unethical practice of someone replacing his link
with that of another so that the perpetrator gets the sale instead of the real
owner of the refer ID. You can overcome this bad practice by masking the URL so
that it does not show in the browser, hiding the page source or using a
zero-frame to hide the affiliate URL.
Lastly, you should be very carefully about affiliates who will spam in order to
push sales through. Sometimes through over enthusiasm an affiliate can apply
unscrupulous means to generate sales or promote the products. If such a thing
happens and spamming is detected, the search engines scan ban your site and thus
endanger you total SEO efforts.
Affiliate marketing can help you generate a large sale force in no time and help
reduce your website promotion costs. However like any commercial endeavor,
people will try to cheat and endanger your reputation so look out and stamp out
these acts before they stamp you out.
Good luck with your website,
About the Author: Copyright 2005 LookForLinks.com - the ultimate relevant
reciprocal links exchange manager. Feel free to redistribute this article as
long as this copyright notice and a clickable hyperlink to LookForLinks.com
remains in place.
http://www.lookforlinks.com Get paid to publish our articles by replacing
http://www.lookforlinks.com with your affilia